In January 2020, Erich Freinberger, Owner & CEO of HELVECOS Austria GmbH and Bettina Sucher-Freinberger, Head of Global Training, will launch the luxurious ZWYER CAVIAR SKINCARE in Austria, thus representing HELVECOS AG with its top segment in Austria.
With the experience of almost 30 years in selective luxury cosmetics, selected perfumeries will be newly authorized and trained on the brand and its products. The two new partners are particularly impressed by HELVECOS AG's selective distribution strategy, which combines modern online aspects with the needs of qualified specialist retailers, thus enabling a common mission. This is called INNER CIRCLE PARTNERING.
Together with Thomas Früh (CEO HELVECOS) and his team, all requirements of the sales strategy were solved with flying colours and space for new ideas was created, such as the "ZWYER CAVIAR ACADEMY" for agents, dealers and sales staff. On this basis the INNER CIRCLE PARTNERS will be trained and promoted by HELVECOS. This concept will initially be implemented in Austria and then gradually rolled out internationally.
Everyone is looking forward to a successful cooperation in the international team.